I’ve been back in the good old U.S and A for about a month now, and being in North East, I can boil my culture shock right now down to three things:
1.Sticker shock. $10 for a burrito, chipolte? Come on! I could buy 20 lbs of rice for that.
2. Options shock: so many taps of beer.
3. Stimulation shock: I was trying to have a conversation with my aunt at a restaurante the other day, but found it hard with a 7 ft screen behind her playing one football game, and about one square inch of tv screen per square foot of floor space, each one playing a different game.Trying to draw out the main idea of a conversation is like some cruel jedhi mind trick challenge.
If you have any advice how to get through these forms of culture shock, please leave something on the comments.
That being said , I’ve had time to reflect here in comfort/option/overprice/overstimulation land, and sort of gotten together a group of questions I’m interetsed in. I know they are not particularly unique, but they are what I am thinking about.
How can Business help grow “Social Capital?”
What are the possibilities and limitations for business to reach human capital or development goals?
What are these goals?
How do we measure these things?
Ans how do they relate to the business of coffee?
With globalization and urbanization, does coffee present a unique opportunity for low income rural poor to increase their capital?
Can business, particularly the coffee business help farmers increase their “happiness”?
How does coffee and it’s trade highlight connections and inform us about our relations across countries and cultures?
And, how do you find a market for people who want a socially responsible product? How do you increase this market?